Retro Divas and
Vintage Benjamin Moore Ads


The Original Paint Diva "Betty Moore"
You’ve heard of Betty Crocker but did you know there was also a Betty Moore?
By 1930, this fictional character presided over regular weekly radio programs, offering color and decorating guidance. Over the years, a succession of actresses played Betty Moore. Benjamin Moore’s decorating department employed many representational Betty Moores who assisted consumers with their color and design dilemmas. Shown here is an idealized picture of Betty Moore in a 1942 decorating brochure issued by Benjamin Moore.



Here is how Betty looked in 1953

1954






1963

1953

1953
1964

Here is a a scene from the 1948 movie "Mr. Blandings Builds His Dream House"
starring Cary Grant. Myrna Loy plays this Paint Diva describing the paint colors for the home.